Chicken King Rub 250 g
Your chicken has never had it this good!
Our brand-new Chicken Rub brings together a sweet American profile with a hint of spice and mild seasoning—rounded out with serious umami notes. Oh Mamaaa!
The newest member of our spice family has been in development for over two years to achieve the perfect balance—and we finally nailed it. This rub has a finer grind, similar to competition-style seasonings, which helps it stick better to meat.
It’s especially ideal for chicken and turkey, but it also complements pork beautifully as a secondary seasoning.
With its bold, exciting flavor, this rub is sure to elevate your cooking game. It’s the ultimate trio: sweet, mildly spicy, and subtly seasoned—plus those deep umami flavors peeking through to deliver an unforgettable BBQ experience.
And if you're wondering how good it really is:
In the 2022 American Royal Rub Contest, this rub ranked 12th in the world in the Mild category!
Perfect on any poultry—but it looks best on your spice rack. Grab yours before it’s gone!